Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesn't miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales.
Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates. Advantages: separate mix can be developed for each segment, different markets can be easily identified. Disadvantages: Can be costly, message may by-pass some customers.
Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand
Why gold prices will keep rising?
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There are lots of good reasons to take a stake in gold, and right now the
price is one of them.
Because of Europian country Debt Concern the Gold is mor...
15 years ago
2 comments:
Having a great store and even a decent Google rating really isn’t enough to allow you to quit your day job. You must have an email marketing campaign to really target your audience. If your store is new then you probably haven’t built up a big opt-in list.
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